We are excited to announce that MBD & PriceSmart will be presenting at together at Velocity Global, the virtual My Private Brand Conference taking place August 4-5, 2020.

On Tuesday 8/4 at 12:30pm Eastern, Dan Fairbanks, GMM, Corporate Foods & Global Private Label of PriceSmart and Maria Dubuc, President of MBD will present:

Hola PriceSmart! Explore Private Brand at the Largest Membership Warehouse Club in Central America and The Caribbean

From innovative creative design to perfect production files coupled with knowledge of FDA compliance and sound print understanding, MBD has walked alongside Smart and Final for 12 years as their full-service agency.
Together, Sprouts and MBD have developed a true partnership in redefining the Sprouts brand to adapt to new trends while maintaining consistency with a full scope of creative and innovative ideas.
MBD provides design and production artwork services for BJ’s Wholesale Club, a membership-only retailer. BJ’s two private label brands, Berkley Jensen and Wellsley Farms, focus on high-quality products that directly compete with the quality and value of national brands.

We are excited to celebrate that MBD won 8 Vertex Awards for 2020! Congratulations to each one of our clients as well as our team at MBD for all of your creativity and dedication this past year.

GOLD WINNER: 7-Eleven 7-Select Organic Milk Beverages

In preparation for 2020 trends, many of our clients began to comply by adding new products and updating current formulas to meet customer expectations. One trending category we saw a focus on was the everyday snacks. Sprouts Farmers Market, for example, decided to introduce Grain Free Tortilla Chips to some of their snack shelves alongside brands like Siete, Garden of Eatin’ and The Real Coconut. Ingredients like cassava flour and coconut flour stand strong as healthy replacements for the standard grain bleached flour, wheat and barley.

The packaging the MBD Private Brand team creates is often the workhorse of a retailer’s private brand. To keep costs down and value high, retailers don’t spend huge amounts of funds on advertising their own brands. Instead, private brands ask customers to trust the retailers to find great deals and pass the savings on to them.

As we were packing up our booth after the 2019 PLMA show, I found myself reminiscing about all the PLMA shows I’ve been involved with through the years. Turns out, this was my 20th (give or take a few years in the middle). While there are others reading this thinking, 20 years is nothing…, there are many who have been a part of these shows for decades. But there is one thing I’m sure all of us PLMA veterans could agree on. The next generation of PLMA-ers are here, and they are here in force!

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MBD provides brand strategy, design, and production artwork for PriceSmart, a membership-only warehouse club in Central America, Caribbean, and South America. PriceSmart’s unique position as a US-based retailer operating in multiple markets outside of the United States creates unique challenges and opportunities that continually build PriceSmart and MBD’s relationship as true partners.

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