MBD recently attended Velocity: The My Private Brand Conference in Charlotte, NC. During the conference, one of the speakers said when she first described her job in the private brand industry, she would say, “You know when you go to the store and there’s the cheaper brand? I work on those ones!” I have to confess I used to say the same thing.

To say the news of Amazon’s acquisition of Whole Foods shook the grocery business to its core is an understatement. What it really means has been widely debated, but what is certain is that it will have a major impact on how people shop and how they view and purchase products. The lines between brick and mortar and online shopping experiences will continue to blur and marketers and package designers are going to have to think differently about how their products are presented.

About three years ago, MBD was brought on-board to produce bi-lingual private label packaging solutions to a PriceSmart’s growing private label program.  PriceSmart is a retailer very similar to Costco but operates 40 clubs in 12 countries (Central America, Colombia and the Caribbean).  Since then, and over 400 SKUs later, we’ve learned a thing or two about producing a one-size-fits-all label for different markets. 

Here are 5 common questions I’ve been asked since we started running the program.

Our MBD Team recently was a part of the 17,000 people who attended the Sweets & Snacks Expo held May 23-25 in Chicago.

We browsed the aisles of 800 confectionary and snack exhibitors, which felt like Candyland for business people. The industry continues to grow, as 200 companies were first-time exhibitors this year!

We don't typically blog about a blog but we're pretty proud to have our work featured on mypbrand.com, THE authority for all things Private Brand.  Though mypbrand.com founder, Christopher Durham, undoubtedly noticed WinCo's private label made an appearance in this new campaign, it’s the custom soundtrack created exclusively from sounds within a WinCo store that really caught his attention.

I’m Alison, and I’m addicted to quotes (I’m also a project manager at the Somerville office, but the next few paragraphs are mostly about me being addicted to quotes).

When I was asked to write this month’s blog post and was given the go-ahead to share some inspirational quotes with you all, I had two thoughts: a) Have I died and gone to heaven? And b) How am I ever going to keep this word count down to what I’m allowed?

Our team from MBD is having a great time learning from and collaborating with our retail customers and other industry experts at the Store Brands Summit in Orlando, Florida. Give us a call, and ask about what we’ve learned!

 

Welcome to our latest location...Burlington, Vermont.
Did you know Vermont does not allow billboard advertising? Instead we used our launch budget on Ben & Jerry’s ice cream.
Our office is inside a refurbished former mill, and it also gives us a strategic start point if we ever need to run off to Canada!

 

We recently opened our first office in the UK! Set up to help with a recent global client gain, our merry band of four are all incredibly experienced, but not old!
The office is located in West Yorkshire with speedy links to the capital and the continent.
Wall-mounted clocks in the office demonstrate we have round-the-clock coverage – starting in China, continuing in the UK, and finishing in California!

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