After 2 years of virtual shows and events, it was exciting to be apart of the hustle and bustle of Expo West in Anaheim again this year. The show was packed with people, including over 2,700 exhibitors…600 of them being first time exhibitors!
“It’s not easy being green” as MBD has discussed in the past, BUT the industry IS changing for the better and we saw it first-hand this past week as proud sponsors of Retail Brands Institute Sustainability Summit 2021!
There is so much to do, so many great ideas, so many places to start on the sustainability journey, we know how it can be overwhelming. The post-covid era is the perfect time to start setting sustainability goals and start the conversation within your own organization, as consumers are more engaged than ever before and are using their buying power for change!
Marketing by Design is a proud sponsor of Women Impacting Storebrand Excellence™ (WISE) a non-profit professional development organization within store brands.
MBD had the privilege of virtually attending Natural Products Expo East 2021! We missed seeing many of our clients, trying tasty samples, and experiencing the vibrant energy of being on the show floor; however, we were very impressed with the virtual experience that New Hope provided.
This past week, MBD was a proud sponsor of the Retail Brands Institute Innovation Summit! Previously known as “My Private Brand”, Retail Brands Institute (RBI) recently went through a rebrand and launched their new look at the conference! If you’re not already a member, be sure to sign up (for free!) on the new website.
This week MBD was honored to receive four Vertex Awards at the My Private Brand Design Summit. As sponsors of the event, we take great pride in celebrating beautiful packaging artwork from around the world. At MBD, we love what we do. We love retailers, branding, and especially the unique and complex world of packaging design. It was inspiring to be apart of the 500+ people who joined the Design Summit these past two days. As the event wrapped up yesterday, our team felt reignited to passionately approach design projects - projects that we will perhaps enter in Vertex Awards IX.
This past week, our team at MBD was honored to be apart of Private Label Week, PLMA’s Virtual Tradeshow.
The 5-day virtual event was inspiring and informative. The content of the video presentations were especially interesting this year, as own brands have played such a vital role during the pandemic.
I recently had the opportunity to partner with Dan Fairbanks, GMM Private Brands at PriceSmart, to tell the story of PriceSmart and the Member’s Selection brand at the Velocity conference, as well as talk about the tradition and innovation that makes this retailer so great.
From what we’ve seen going on in the private brand industry, there is no doubt that own brands are no longer considered any different than national brands. Finally, veterans in this business can proudly say – design matters for all brands.
The right design strategy allows retailers to give consumers what they want today – a view into the retailer’s values, and their stories. And it provides retailers with an opportunity to elevate their voice and their unique position in the marketplace.
So what’s holding some retailers back from advancing?
Green has always been my favorite color. I think my love for the bright hue started when I was a young girl growing up in a small town in Connecticut where the green colors of nature were absolutely stunning. As time passed, I realized my association with green represents my love for the peace and happiness nature brings.
And I want to help keep it that way!