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Authority & Grreat Choice Packaging
PetSmart needed a team to design their line of Authority packaging. In addition, they needed to roll out packaging artwork for 500 SKUs of their newly re-designed Grreat Choice Brand. MBD partnered with Smiley Color to deliver content and color-consistent packaging. Our focus was speed, accuracy, and compliance. The Grreat Choice brand required detail-oriented on-site project management, which paved the way for clean consistent artwork builds. Our team set print expectation with every vendor and their print partners. The resulting brand is a bright, colorful presence in the PetSmart stores.
