Well, another great Velocity Conference in the books and what a great one it was.
The 2019 Velocity My Private Brand Conference, and Vertex Design Awards, was held in the beautiful city of Charlette, North Carolina at the lovely Le Meridian Hotel. The weather held out with not a hurricane in site.
The show kicked off with a cocktail reception where co-workers, colleagues, and old friends got to catch-up, share old war stories, and say hello to some new faces. We were all welcomed by our host, Christopher Durham, as the show kicked off Tuesday morning. The day was full of great speakers and plenty of Q & A after each presentation. Representatives from such reputable retailers and organizations such as, Kroger, Publix, Boxed, WISE and Brandefy, kept us all attentive with engaging and informative presentations. I just loved the description I heard over and over regarding each speaker; Private Brand Disrupters. They all had proven case studies of pushing the Private Brand envelope and doing it with great success. “Take risks, push your brand out of the comfort zone.”
Tuesday’s events closed with the announcing and presenting of this year’s Vertex award winners. This year’s winning designs were off the charts! MBD took home an astounding seven trophies. That’s right, SEVEN! These awards are going to take us to the roof…literally… the Vertex awards party was held at the roof top bar over looking beautiful downtown Charlotte. A good time was had by all.
The conference ended after day two, but not before more great presentations and opportunities to network. Overall, Velocity 2019 was a tremendous success!