MBD won TEN Vertex Awards this week at the Velocity Conference + Expo! And a big congratulations to Sprouts who won Retailer of the Year, winning the most awards out of any retailer in the competition. This year there were over 600 entries from 79 retailers across 53 countries. We are excited to share with you MBD’s winning designs below:
GOLD: Sprouts Brand Redesign
A brand that delivers uncompromising quality with a wide variety of products reaching across most categories throughout the store. This redesign focuses on increased awareness and perception of the brand by using the refreshed logo and modernizing the current packaging through various categories across the store. MBD created a look that elevates customers expectations and generates excitement around new products and new flavors. We used a billboard effect to broaden appeal beyond its existing customer base with bold coloring, storytelling through illustrations and ownable photography, unexpected typefaces, and design elements that are more category specific.