High Liner Foods' award-winning seafood is sold throughout North America. MBD has partnered with High Liner on multiple branded and private label programs. For this fun project we were asked to create a kid-friendly brand of frozen seafood. High Liner wanted a brand with impact and freezer cabinet appeal. Our bold colors and oversized product hooked in the shopper! The success of the original SKUs led to an expansion of the brand, all consistently locking in to the original creative.