The WinCo Foods Private Label Brand was designed from the ground up by MBD. The brand is already 1,500 SKUs strong and is closely aligned to their mission statement and core values. Continuing our partnership with WinCo Foods we were asked to produce WinCo’s first-ever promotional video “Everyone wins with WinCo," and in 2016 launched a brand new commercial campaign.
We work with Welch’s to develop product concepts for consumer testing with their R&D department. It's a fascinating insight into the creation of consumer products. Here are some winners that made it all the way to the shelf!
Way Out Wax produce clean, pure and natural candles. MBD strives to create brands that promote and solidify the company’s core values.
If you grew up in or around Chicago you know Vitner’s and their iconic snacks. We were very proud when they asked MBD to re-design their flagship brand of potato chips. You realize how wonderful your job is when your research entails eating chips!
Table Top Foods asked MBD to develop naming, branding, photography, and packaging for this brand new, innovative product.
We're passionate about consistency and compliance, but when SpartanNash asked MBD to create stand-alone category-specific brands for their private label range, our creative team ran wild!
We value our relationship with Scotts which has spanned more than 20 years and thousands of projects. Their brands have provided a very diverse range of challenges to our creative team. We have green thumbs. And we know what Pantone reference they are too!
Premium saffron cultivated by Afghani farmers and imported by former US military personnel. MBD created branding as unique as the story behind the product.
Pulmuone Foods, one of Korea’s largest food companies, asked for MBD’s help to crack into the US club-store market.