The WinCo Foods Private Label Brand was designed from the ground up by MBD. The brand is already 1,500 SKUs strong and is closely aligned to their mission statement and core values. Continuing our partnership with WinCo Foods we were asked to produce WinCo’s first-ever promotional video “Everyone wins with WinCo," and in 2016 launched a brand new commercial campaign.
We work with Welch’s to develop product concepts for consumer testing with their R&D department. It's a fascinating insight into the creation of consumer products. Here are some winners that made it all the way to the shelf!
Way Out Wax produce clean, pure and natural candles. MBD strives to create brands that promote and solidify the company’s core values.
If you grew up in or around Chicago you know Vitner’s and their iconic snacks. We were very proud when they asked MBD to re-design their flagship brand of potato chips. You realize how wonderful your job is when your research entails eating chips!