We don't typically blog about a blog but we're pretty proud to have our work featured on mypbrand.com, THE authority for all things Private Brand. Though mypbrand.com founder, Christopher Durham, undoubtedly noticed WinCo's private label made an appearance in this new campaign, it’s the custom soundtrack created exclusively from sounds within a WinCo store that really caught his attention.
…it’s the custom soundtrack created exclusively from sounds within a WinCo store that really caught his attention.
From conceptual development through post-production, the message to be delivered was clear. WinCo has top quality at low prices in every department, in every aisle, everyday. The multi-day production was held in a brand new store, mere days before its grand opening. And, to make this campaign uniquely WinCo Foods, MBD cast more than 50% of screen talent directly from WinCo's own talent pool in Garland and Denton, TX. Not long after the release, we expanded the tv creative to multi-lingual radio spots.
Read the full blog article HERE!
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